About
What the throughline is
Creative direction, backed by a design background: I take an idea and give it working form, using whatever tool actually gets it there, and I ground the work in research and testing rather than in demos alone. In practice, that has meant a real-time Gaussian-splat research pipeline, generative-video launch films, brand visibility inside AI answer engines, and representing brands on-stand at global tech expos. The throughline is taking an emerging technique from first experiment to something a business can put in front of a client.
The way I work: start from what the people around a project need, find out whether the technology can carry it, and only then put a proposal in front of anyone. I build far enough to prove the idea works, then hand it on. Colleagues get trained on the capture work and the AI tooling, and the workflows end up used by teams outside the one that asked for them.
A little personality, not just the résumé version